Content is King (sort of)
Here’s a question – if content is king, how come it hasn’t got a seat on the board? Or a top of the range company car? How come content doesn’t sit in on senior management team meetings? Hm? At best...
View ArticleIs it time to go viral?
Viral campaigns have been front of mind for me recently. I’ve suddenly been struck by how a great idea isn’t always the right idea. There may be a profound difference between what works as a viral...
View ArticleDon't be afraid to tinker with your From line
I happen to belong to something call Groupon, an online, email driven business that harnesses the power of collective purchasing to offer money-saving coupons on anything from fish pedicures (no time...
View ArticleCookie Law – how’s that going for you?
The Cookie Law changes came in effect on May 26, 2012 and doesn’t time fly when you’re having governance fun? As I review how the changes are being implemented I’m most struck by the breadth of...
View ArticleSo… what are we waiting for?
I’ve just had breakfast with a very interesting businessman. Great proposition, which he’s refined over the last couple of years and which offers material business help specifically to third sector,...
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